Sales and marketing alignment is a hot topic these days. If you scan the web, you will see tons of articles, and actions suggested to improve sales and marketing alignment. Many of the articles are quite good and offer solid advice.
A few weeks ago, I saw the announcement of Savo Group acquiring KnowledgeTree. I reached out to Amanda Wynne, Senior Director, Marketing at Savo Group, to discuss further. Industry Consolidation from Savo Group Acquiring KnowledgeTree The first thing Wynne pointed
What is the number one problem in content marketing? Over the past few months, I have been doing my own thing, starting a consulting business, talking to vendors, talking to customers and I notice a big problem in marketing. And
Over the last few weeks, I have noticed that Seismic had made quite a few announcements regarding partnerships and products. This piqued my interest as to what was happening. So I sat down with Daniel Rodriguez, VP of Marketing at
If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research. Most any successful B2C company is going to rigorously talk to customers about their products,
What are the mistakes sales managers make? Well, chances are your sales managers are making three strategic errors in managing their sales teams, and it’s impacting your results. Frontline sales manager has to be the toughest job in B2B these