More valuable insight on win/loss analysis ( a follow-up)
My last post on win loss analysis generated some conversation in the comments and on Twitter. I really like the conversation and thought a follow-up to a few of the […]
What are the reasons to do B2B win/loss analysis?
With the explosion of cloud software vendors, we are entering a new level of a hyper competitive landscape for B2B technology. Every category has more vendors than most people can […]
What actually is sales enablement?
I recently attended the monthly meeting of the Denver Sales Enablement Society (Twitter. SES Website). I thoroughly enjoyed the conversation and even agreed to join the board. One of the […]
5 things marketing can do now to improve sales alignment
Sales and marketing alignment is a hot topic these days. If you scan the web, you will see tons of articles, and actions suggested to improve sales and marketing alignment. Many […]
Savo Group Acquiring KnowledgeTree is the First Needed Step in Industry Consolidation
A few weeks ago, I saw the announcement of Savo Group acquiring KnowledgeTree. I reached out to Amanda Wynne, Senior Director, Marketing at Savo Group, to discuss further. Industry Consolidation […]
What is the number one problem in content marketing
What is the number one problem in content marketing? Over the past few months, I have been doing my own thing, starting a consulting business, talking to vendors, talking to […]