Over the last few weeks, I have noticed that Seismic had made quite a few announcements regarding partnerships and products. This piqued my interest as to what was happening. So […]
If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research. Most any successful B2C company […]
What are the mistakes sales managers make? Well, chances are your sales managers are making three strategic errors in managing their sales teams, and it’s impacting your results. Frontline sales […]
What was the one thing that improv taught me about marketing? It comes down to the core concept in improv, “Yes, and?” It actually goes beyond this, but this is […]
We all know that you want exciting B2B sales presentations. Presentations that engage the audience, provide interactions and make you look like a superstar. Ultimately helping your sales teams win […]
I am always thinking about sales enablement and in the last week, I had an interesting conversation on how to convince a rep to adopt sales enablement tooling. As I […]