FAB – More questions answered on the field advisory board
In my last blog post, I talked about the Field Advisory Board(FAB). It generated some discussion offline, and I thought I should do a little bit more of a Q&A […]
Product Marketing
How fostering dogs upped my marketing and enablement game
For the last six years, my wife and I have been fostering dogs for the Dumb Friends League. It’s been a rewarding volunteer experience, helping both animals and our community […]
Why you need a field advisory board
Marketing-sales alignment is one of the biggest trends in tech marketing and sales enablement. Trying to get the field and marketing on the same page to drive leads and ultimately […]
3 Myths about product marketing
What are some common myths about product marketing? Product marketing in the b2b world often gets the short end of the stick, and there are a lot of misconceptions about […]
5 mistakes marketing makes when talking to sales
In this post, we are going to cover common mistakes marketing makes when talking to sales. I am taking a breather from the messaging posts as they are a lot […]
Start with your buyer challenges
It should come as no surprise to anyone who regularly reads my blog; I think that product marketing starts with personas. In this post, we will take my previous post […]