More valuable insight on win/loss analysis ( a follow-up)
My last post on win loss analysis generated some conversation in the comments and on Twitter. I really like the conversation and thought a follow-up to a few of the […]
market research
Do B2B Marketers need to focus on primary market research?
If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research. Most any successful B2C company […]