5 things marketing can do now to improve sales alignment
Sales and marketing alignment is a hot topic these days. If you scan the web, you will see tons of articles, and actions suggested to improve sales and marketing alignment. Many […]
marketing
Do B2B Marketers need to focus on primary market research?
If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research. Most any successful B2C company […]
The One Thing That Improv Taught Me About Marketing
What was the one thing that improv taught me about marketing? It comes down to the core concept in improv, “Yes, and?” It actually goes beyond this, but this is […]