FAB – More questions answered on the field advisory board
In my last blog post, I talked about the Field Advisory Board(FAB). It generated some discussion offline, and I thought I should do a little bit more of a Q&A […]
Market Research
What does a B2B persona contain?
In a previous blog post, I showed why personas are the first place to start in B2B product marketing. They provide the foundation for all of your future efforts. It […]
More valuable insight on win/loss analysis ( a follow-up)
My last post on win loss analysis generated some conversation in the comments and on Twitter. I really like the conversation and thought a follow-up to a few of the […]
What are the reasons to do B2B win/loss analysis?
With the explosion of cloud software vendors, we are entering a new level of a hyper competitive landscape for B2B technology. Every category has more vendors than most people can […]
Do B2B Marketers need to focus on primary market research?
If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research. Most any successful B2C company […]