What goes into a messaging or positioning document?
I am starting a blog series on how to create compelling messaging or positioning for B2B. I am hesitant to indicate how long it will be, as I don’t quite […]
b2b
How to build an awesome sales enablement business case (updated)
Are you considering creating a sales enablement business case? This blog post will show you how I created justification for an enterprise-class deployment (4500 users) of sales enablement. Also, here is a recording […]
What improv has taught me about b2b sales
One of my most popular posts is about improv and marketing. Having just finished up my final class at Voodoo Comedy Playhouse in Denver, I thought it is time to […]
How to actually assemble a sales enablement function
So exactly how do you start an official sales enablement function? You probably started playing around with sales enablement a while ago, you have notched some successes and maybe a failure […]
5 Exciting Sales Enablement Things You Will See in 2017
As 2016 comes to a close, I am thinking about sales enablement things and predictions for 2017. The last few years have been a roller coaster for me, and also for […]
7 Tips on Sales Enablement Training
On my first sales enablement project, I quickly realized the imperative for sales enablement training. I launched an iPad sales enablement tool to help sales reps have more effective sales […]