5 things marketing can do now to improve sales alignment
Sales and marketing alignment is a hot topic these days. If you scan the web, you will see tons of articles, and actions suggested to improve sales and marketing alignment. Many […]
MarTech
What is the number one problem in content marketing
What is the number one problem in content marketing? Over the past few months, I have been doing my own thing, starting a consulting business, talking to vendors, talking to […]
3 Mistakes Sales Managers Make and How to Fix Them
What are the mistakes sales managers make? Well, chances are your sales managers are making three strategic errors in managing their sales teams, and it’s impacting your results. Frontline sales […]
Four Stunning Ways to use AI in Sales Enablement
All you see these days is Artificial Intelligence (AI) and marketing, what about AI and sales enablement? Sales enablement tooling has exploded over the past few years. In the process, […]
How to Easily Decipher Customer References
How exactly do you decipher customer references? You are looking at purchasing some MarTech cloud solution, or maybe something not related to MarTech at all but you want to know […]
What is your role in the success of MarTech deployments?
It’s a big question – what exactly is your role, as the buyer, for the successful deployment of MarTech? And I can tell you, your role is pretty large. 30-60% […]