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FAB – More questions answered on the field advisory board

September 2, 2020August 26, 2020 Michael Seymour

In my last blog post, I talked about the Field Advisory Board(FAB). It generated some discussion offline, and I thought I should do a little bit more of a Q&A […]

 Market Research, Product Marketing, Sales Enablement  FAB, Field Advisory Board  Leave a comment

How fostering dogs upped my marketing and enablement game

August 20, 2020September 24, 2020 Michael Seymour

For the last six years, my wife and I have been fostering dogs for the Dumb Friends League. It’s been a rewarding volunteer experience, helping both animals and our community […]

 Product Marketing, Sales Enablement  Leave a comment

Why you need a field advisory board

August 8, 2020August 26, 2020 Michael Seymour

Marketing-sales alignment is one of the biggest trends in tech marketing and sales enablement. Trying to get the field and marketing on the same page to drive leads and ultimately […]

 Product Marketing, Sales Enablement  Leave a comment

3 Myths about product marketing

July 22, 2020July 20, 2020 Michael Seymour

What are some common myths about product marketing? Product marketing in the b2b world often gets the short end of the stick, and there are a lot of misconceptions about […]

 Product Marketing  sales-marketing alignment  Leave a comment
five mistakes marketing makes when talking to sales

5 mistakes marketing makes when talking to sales

July 8, 2020July 5, 2020 Michael Seymour

In this post, we are going to cover common mistakes marketing makes when talking to sales. I am taking a breather from the messaging posts as they are a lot […]

 Product Marketing, Sales Enablement  alignment, marketing sales alignment, mistakes, sales training  Leave a comment
Buyer challenges is the place to start for B2B messaging

Start with your buyer challenges

July 1, 2020 Michael Seymour

It should come as no surprise to anyone who regularly reads my blog; I think that product marketing starts with personas. In this post, we will take my previous post […]

 Product Marketing  b2b messaging, buyer challenges, challenges, messaging, problems  Leave a comment

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