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Buyer challenges is the place to start for B2B messaging

Start with your buyer challenges

July 1, 2020 Michael Seymour

It should come as no surprise to anyone who regularly reads my blog; I think that product marketing starts with personas. In this post, we will take my previous post […]

 Product Marketing  b2b messaging, buyer challenges, challenges, messaging, problems  Leave a comment
What goes into a messaging document?

What goes into a messaging or positioning document?

June 23, 2020June 18, 2020 Michael Seymour

I am starting a blog series on how to create compelling messaging or positioning for B2B. I am hesitant to indicate how long it will be, as I don’t quite […]

 Product Marketing  b2b, message map, messaging, persona, positioning  Leave a comment
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