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What goes into a messaging document?

What goes into a messaging or positioning document?

June 23, 2020June 18, 2020 Michael Seymour

I am starting a blog series on how to create compelling messaging or positioning for B2B. I am hesitant to indicate how long it will be, as I don’t quite […]

 Product Marketing  b2b, message map, messaging, persona, positioning  Leave a comment

How to build an awesome sales enablement business case (updated)

October 5, 2017October 31, 2017 Michael Seymour

Are you considering creating a sales enablement business case? This blog post will show you how I created justification for an enterprise-class deployment (4500 users) of sales enablement. Also, here is a recording […]

 Sales Enablement  b2b, cloud, mediafly, SaaS, sales enablement, webinar  Leave a comment

What improv has taught me about b2b sales

September 6, 2017 Michael Seymour

One of my most popular posts is about improv and marketing. Having just finished up my final class at Voodoo Comedy Playhouse in Denver, I thought it is time to […]

 Life  b2b, improv, sales, sales enablement  3 Comments
How to Build a Sales Enablement Function

How to actually assemble a sales enablement function

February 16, 2017July 10, 2017 Michael Seymour

So exactly how do you start an official sales enablement function?   You probably started playing around with sales enablement a while ago, you have notched some successes and maybe a failure […]

 Sales Enablement  b2b, official function, sales enablement, selling  Leave a comment
Sales-Enablement-Things

5 Exciting Sales Enablement Things You Will See in 2017

January 6, 2017July 10, 2017 Michael Seymour

As 2016 comes to a close, I am thinking about sales enablement things and predictions for 2017. The last few years have been a roller coaster for me, and also for […]

 Sales Enablement  b2b, martech, sales enablement  Leave a comment
sales enablement training

7 Tips on Sales Enablement Training

January 6, 2017July 10, 2017 Michael Seymour

On my first sales enablement project, I quickly realized the imperative for sales enablement training.  I launched an iPad sales enablement tool to help sales reps have more effective sales […]

 Sales Enablement  b2b, martech, sales enablement, training  4 Comments

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