What goes into a messaging or positioning document?
I am starting a blog series on how to create compelling messaging or positioning for B2B. I am hesitant to indicate how long it will be, as I don’t quite […]
Are you considering creating a sales enablement business case? This blog post will show you how I created justification for an enterprise-class deployment (4500 users) of sales enablement. Also, here is a recording […]
One of my most popular posts is about improv and marketing. Having just finished up my final class at Voodoo Comedy Playhouse in Denver, I thought it is time to […]
So exactly how do you start an official sales enablement function? You probably started playing around with sales enablement a while ago, you have notched some successes and maybe a failure […]
As 2016 comes to a close, I am thinking about sales enablement things and predictions for 2017. The last few years have been a roller coaster for me, and also for […]
On my first sales enablement project, I quickly realized the imperative for sales enablement training. I launched an iPad sales enablement tool to help sales reps have more effective sales […]