Are you considering creating a sales enablement business case? This blog post will show you how I created justification for an enterprise-class deployment (4500 users) of sales enablement. Also, here is a recording […]
How exactly do you decipher customer references? You are looking at purchasing some MarTech cloud solution, or maybe something not related to MarTech at all but you want to know […]
It’s a big question – what exactly is your role, as the buyer, for the successful deployment of MarTech? And I can tell you, your role is pretty large. 30-60% […]