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Sales Enablement

Using sales rep roleplay to improve performance

September 23, 2020 Michael Seymour

During the process of training sales reps over the last 10 years, one thing I learned is the need to improve how sales reps engage with prospects. This needs to […]

 Sales Enablement  kickoff, roleplay, sales training, virtual training  Leave a comment

FAB – More questions answered on the field advisory board

September 2, 2020August 26, 2020 Michael Seymour

In my last blog post, I talked about the Field Advisory Board(FAB). It generated some discussion offline, and I thought I should do a little bit more of a Q&A […]

 Market Research, Product Marketing, Sales Enablement  FAB, Field Advisory Board  Leave a comment

How fostering dogs upped my marketing and enablement game

August 20, 2020September 24, 2020 Michael Seymour

For the last six years, my wife and I have been fostering dogs for the Dumb Friends League. It’s been a rewarding volunteer experience, helping both animals and our community […]

 Product Marketing, Sales Enablement  Leave a comment

Why you need a field advisory board

August 8, 2020August 26, 2020 Michael Seymour

Marketing-sales alignment is one of the biggest trends in tech marketing and sales enablement. Trying to get the field and marketing on the same page to drive leads and ultimately […]

 Product Marketing, Sales Enablement  Leave a comment
five mistakes marketing makes when talking to sales

5 mistakes marketing makes when talking to sales

July 8, 2020July 5, 2020 Michael Seymour

In this post, we are going to cover common mistakes marketing makes when talking to sales. I am taking a breather from the messaging posts as they are a lot […]

 Product Marketing, Sales Enablement  alignment, marketing sales alignment, mistakes, sales training  Leave a comment
Five reasons why virtual enablement is superior to in-person enablement

Five reasons why virtual enablement is superior to in-person enablement

May 20, 2020 Michael Seymour

One comment I consistently hear from both management and customer-facing employees is that they prefer to do things in person versus virtually. As I wrote previously about a virtual kick-off, […]

 Sales Enablement  kick-off  Leave a comment

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