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FAB – More questions answered on the field advisory board

September 2, 2020August 26, 2020 Michael Seymour

In my last blog post, I talked about the Field Advisory Board(FAB). It generated some discussion offline, and I thought I should do a little bit more of a Q&A […]

 Market Research, Product Marketing, Sales Enablement  FAB, Field Advisory Board  Leave a comment
What does a B2B Persona Contain?

What does a B2B persona contain?

June 10, 2020 Michael Seymour

In a previous blog post, I showed why personas are the first place to start in B2B product marketing. They provide the foundation for all of your future efforts. It […]

 Market Research, Product Marketing  Leave a comment
More valuable insight on win loss analysis

More valuable insight on win/loss analysis ( a follow-up)

August 2, 2017May 20, 2020 Michael Seymour

My last post on win loss analysis generated some conversation in the comments and on Twitter. I really like the conversation and thought a follow-up to a few of the […]

 Market Research, Product Marketing  competition, competitive, competitive analysis, market research, win loss analysis  Leave a comment
What are the reasons to do B2B winloss analysis-

What are the reasons to do B2B win/loss analysis?

July 28, 2017May 20, 2020 Michael Seymour

With the explosion of cloud software vendors, we are entering a new level of a hyper competitive landscape for B2B technology. Every category has more vendors than most people can […]

 Market Research, Product Marketing  b2b market research, competition, win loss analysis, win/loss analysis  2 Comments
B2B Market Research

Do B2B Marketers need to focus on primary market research?

May 30, 2017July 10, 2017 Michael Seymour

If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research.  Most any successful B2C company […]

 Market Research  analysts, market research, marketing  2 Comments
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