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More valuable insight on win loss analysis

More valuable insight on win/loss analysis ( a follow-up)

August 2, 2017May 20, 2020 Michael Seymour

My last post on win loss analysis generated some conversation in the comments and on Twitter. I really like the conversation and thought a follow-up to a few of the […]

 Market Research, Product Marketing  competition, competitive, competitive analysis, market research, win loss analysis  Leave a comment
B2B Market Research

Do B2B Marketers need to focus on primary market research?

May 30, 2017July 10, 2017 Michael Seymour

If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research.  Most any successful B2C company […]

 Market Research  analysts, market research, marketing  2 Comments
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