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More valuable insight on win loss analysis

More valuable insight on win/loss analysis ( a follow-up)

August 2, 2017May 20, 2020 Michael Seymour

My last post on win loss analysis generated some conversation in the comments and on Twitter. I really like the conversation and thought a follow-up to a few of the […]

 Market Research, Product Marketing  competition, competitive, competitive analysis, market research, win loss analysis  Leave a comment
What are the reasons to do B2B winloss analysis-

What are the reasons to do B2B win/loss analysis?

July 28, 2017May 20, 2020 Michael Seymour

With the explosion of cloud software vendors, we are entering a new level of a hyper competitive landscape for B2B technology. Every category has more vendors than most people can […]

 Market Research, Product Marketing  b2b market research, competition, win loss analysis, win/loss analysis  2 Comments
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