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sales and marketing alignment

5 things marketing can do now to improve sales alignment

July 7, 2017May 20, 2020 Michael Seymour

Sales and marketing alignment is a hot topic these days. If you scan the web, you will see tons of articles, and actions suggested to improve sales and marketing alignment. Many […]

 MarTech, Product Marketing, Sales Enablement  alignment, marketing, marketing sales alignment  Leave a comment
B2B Market Research

Do B2B Marketers need to focus on primary market research?

May 30, 2017July 10, 2017 Michael Seymour

If you were to talk to any marketing executive for a B2C firm, you would quickly realize they are completely addicted to primary market research.  Most any successful B2C company […]

 Market Research  analysts, market research, marketing  2 Comments
Improv Taught Me About Marketing

The One Thing That Improv Taught Me About Marketing

May 10, 2017July 10, 2017 Michael Seymour

What was the one thing that improv taught me about marketing? It comes down to the core concept in improv, “Yes, and?”  It actually goes beyond this, but this is […]

 Life  and, improv, marketing, yes, yes and  6 Comments
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